Desktoppers

We developed a custom multisite e-commerce platform for a portfolio of niche product brands, each with a unique identity but managed under one scalable system. Built on Sylius and powered by Symfony, the solution offers full flexibility and performance tailored for growth.

Our goal was to deliver a flexible, centralized backend capable of powering multiple storefronts with distinct branding, content, and product catalogs. Each domain operates independently in terms of customer experience while sharing a unified technical infrastructure, streamlining operations and enabling efficient multi-brand management.

The Challenge

Managing multiple brands with individual storefronts can be complex. Our client needed:

• Independent designs and catalogs per domain
• Shared infrastructure to simplify maintenance
• Flexible content and product customization
• Scalable architecture to grow with new brands

Our Solution

We architected a modular multisite solution using Sylius, delivering:

• Centralized Platform, Decentralized Experience
  Each brand features a unique storefront while operating on a single backend system.
• Advanced Product Customization
  Shared product models with per-site pricing, descriptions, and availability.
• Unified Checkout, Custom Features
  Custom Symfony modules for business logic, payment integrations, and shipping workflows.
• Optimized Performance
  Smart caching strategies and MySQL optimization for fast, responsive storefronts.

Key Features Delivered

• Products Catalog Management
  Advanced catalog architecture to handle multiple brands, categories, and product variations.
• Data Migration Commands
  Custom Symfony commands to import customers and products from the legacy database into the new multisite system.
• Configurable Products
  Products with customizable attributes (e.g., size, material, color) directly from the product page.
• Dynamic Pricing Engine
  Real-time price calculations based on size, selected options, and other customer choices.
• Smart Shipping Methods
  Shipping options dynamically selected based on shipping zone, product size, quantity, and order total.
• Payment Methods
  Integration with multiple payment gateways, including PayPal and Heartland Payment Systems.

Results & Impact

• 8 distinct brands launched under one admin panel
• ~50% faster time-to-market for new domains
• Improved UX & conversions across all storefronts
• Future-proof foundation for continued expansion